Complex products require uncomplicated communication.

Ocucloud has a product so clever that it can be hard to explain short and sweet. The headline is intelligent video surveillance.

The task was to rebrand Ocucloud both visually and communicatively. Therefore, the deliverables ended up being both visual identity, brand voice, and concept, which all together would reside on their new website built with headless frontend and Enterprise WordPress backend.

After the launch, Checkmate was responsible for the marketing strategy, content production, and lead generation. A cool task with a 360-degree delivery.