Semler Premium

Semler Premium is part of Scandinavia’s largest automotive group and represents the exclusive brands Porsche, Bentley, Lamborghini, Aston Martin, and McLaren in Denmark and Sweden.

As part of an ambitious digital upgrade, we at Checkmate were tasked with creating a new platform that lives up to the luxury and performance that Semler Premium stands for.
We chose a modern headless architecture, which provides complete flexibility by separating content, design, and functionality – enabling rapid development, scalability, and easy maintenance.

The platform is built mobile-first with a sharp, elegant UI that puts the cars and showroom experience at the center through visually striking presentations, high-res images, 360-degree views, and interactive elements. At the same time, the architecture makes it easy and quick for Semler Premium to create and update content – without compromising on speed or quality.

This case is a great example of how we always strive to make our clients’ solutions significantly better: more visually inviting, technically stronger, and superior in user-friendliness – every single time.